Reading Plus Brand Guide

Client: Reading Plus
Role: In-House Graphic Designer

Reading Plus is a rapidly growing education technology company. One growing pain was inconsistent visuals on client facing material because each department was responsible for creating their own marketing and sales deliverables. The inconsistencies could be traced by to not having an official brand guide, so I created an informal one to be used while the company was still going through that growth period. It outlined colors, color usage, fonts, layout styles for educational worksheets, and project lead time expectations in a 10 page guide to be distributed company wide.