Kallik EBook

Client: Kallik
Role: Independent Contractor – Graphic Designer Brand Strategy

Working directly with the marketing director at Kallik, I created a high-value marketing piece to compliment their new website launch and rebrand unveiling. This piece set the tone for future projects, and as such, a series of templates were also created in this new style for other marketing pieces.

To connect with the current client base, I used the style of vector illustrations they were used to seeing. I used visual elements to communicate key takeaways and strategically break up the flow of copy to keep readers engaged.

I used my instructional design skills as a foundation for the design I chose to execute. Multiple learning styles will be able to interact with this eBook and understand it’s message no matter how much time they have to interact with the piece.